If you’ve been to a recent trade show, conference, or networking event, you’ve likely walked away with a handful of freebies and swag—some of it cool and useful, and some of it destined for the trash. Millennials and Gen Z, who are now the driving force in shaping event trends, are demanding something better: sustainability.
Enter seed paper name tags. These innovative, eco-friendly name badges aren’t just a tool for networking; they’re a statement about the kind of future we want to build. Here's why they’re a game-changer for the event space and why you’ll love using (and planting) them.
Seed paper is exactly what it sounds like—paper embedded with seeds that can be planted to grow flowers, herbs, or even vegetables. Companies like Bloomin Promotions are taking this concept and applying it to event essentials like name badges. Once the event is over, attendees can plant their name tags instead of tossing them in the trash.
Both Millennials and Gen Z are deeply aware of the environmental crisis. They’re more likely to support brands and events that align with their values, especially when it comes to sustainability. Seed paper badges send a powerful message: this event cares about the planet.
Let’s be real: planting your name tag and watching wildflowers or herbs grow from it? That’s peak aesthetic. Whether it’s a time-lapse video of the seeds sprouting or a perfectly framed post-event garden pic, seed paper products practically beg to be shared on social media.
Instead of forgetting an event as soon as the swag bag hits the trash, seed paper name tags help attendees create something meaningful and tangible. Watching the seeds grow is a literal reminder of the connections made and the experiences shared.
Traditional event materials often contribute to landfills, but seed paper badges biodegrade completely, leaving behind only flowers or herbs. Imagine the collective environmental impact if every event swapped out plastic badges for plantable ones.
For event planners and sponsors, offering seed paper badges is an opportunity to showcase environmental responsibility. When attendees see that effort, it builds trust and loyalty to the brands associated with the event.
The creative nature of seed paper name tags can also spark conversations. They’re a natural icebreaker (pun intended) and an easy way to leave a lasting impression on attendees.
Seed paper name tags aren’t just a trend; they’re a step toward a more sustainable and thoughtful event experience. Millennials and Gen Z have made it clear: they want experiences that matter, products that spark joy, and a planet that thrives. Seed paper name tags check all the boxes.
So, the next time you’re planning an event, think beyond the basics. Choose something that will grow—literally and figuratively—long after the event ends.
